July 12, 2022
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With anxiety about debt amid rising interest rates, record-high inflation and general economic uncertainty, LendingTree is trying to calm consumers with levity as it touts the new look and tools of its online marketplace.
The tense investment and borrowing environment serves as the backdrop for LendingTree’s decision to tap into the spirit of its late 1990s/early 2000s marketing tagline, “When banks compete, you win”—with a twist.
The message now is “LendingTree. You Win.”
The idea is given form by Molly Shannon, the former Saturday Night Live cast member and author.
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Join us virtually on Jan. 25 for Outlook 2023 to hear from experts like Marcel Marcondes, Global CMO at AB in Bev. Register Now.
With anxiety about debt amid rising interest rates, record-high inflation and general economic uncertainty, LendingTree is trying to calm consumers with levity as it touts the new look and tools of its online marketplace.
The tense investment and borrowing environment serves as the backdrop for LendingTree’s decision to tap into the spirit of its late 1990s/early 2000s marketing tagline, “When banks compete, you win”—with a twist.
The message now is “LendingTree. You Win.”
The idea is given form by Molly Shannon, the former Saturday Night Live cast member and author.
To Read the Full Story Become an Adweek+ Subscriber
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Already a member? Sign in
David Kaplan is a freelance writer for Adweek and the co-owner of Brand Newsroom LLC, an editorial consultancy.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.