Pink Tax meaning: What is the Pink Tax and does it still exist? – Marca English

Several states have introduced laws against gender-based price discrimination
Researchers have been analyzing the phenomenon of the ‘pink tax’ in the United States since the 1990s, when they noticed that several goods and services marketed to women are more expensive that similar products targeting men.
Some years ago, New York City’s Department of Consumer Affairs examined around 800 products sold in the city to discover that the aforementioned markup actually exists.
It has to be noted that the pink tax is not an actual government tax. It refers to women’s products which cost more than their men’s counterparts.
After noticing this difference in prices, several states and local governments introduced laws that forbid gender-based price discrimination.
They decided to do so because the government does not benefit from the profit that the companies make on the pink products.
Back in September, California Governor Gavin Newsom and First Partner Jennifer Siebel Newsom introduced a law to strengthen California’s commitment to advancing gender equity and protecting the rights of women.
“California has the strongest equal pay laws in the nation, but we’re not letting up on our work to ensure all women in our state are paid their due and treated equally in all spheres of life,” said Governor Newsom.
“These measures bring new transparency to tackle pay gaps, end discriminatory pricing of products based on gender and expand supports for survivors of abuse and assault. I thank the Legislative Women’s Caucus for their leadership and partnership in building a more equitable California for all.”
The so called Pink Tax still exists, as the federal government does not have introduced any laws that forbid pricing discrimination based on gender.
“To achieve a California for all women, we must dismantle the patriarchal systems that have barred women from access to equal pay, secure housing, fair prices on goods, and support services and privacy after a sexual assault,” said First Partner Jennifer Siebel Newsom.
“These bills will move us in the right direction, and I am grateful to the California Legislative Women’s Caucus and Governor Newsom for their continued partnership in working to move the needle forward to true gender equality in California.”
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