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IND vs SL LIVE – BCCI New Jersey Sponsor: The Indian Cricket team will spot new team jersey for 1st T20 vs…
IND vs SL LIVE – BCCI New Jersey Sponsor: The Indian Cricket team will spot new team jersey for 1st T20 vs SriLanka in Mumbai on Tuesday. The team’s JERSEY RIGHTS have mysteriously exchanged hands from MPL to Kewal Kiran Clothing Limited (Brand Killer). The board during the BCCI Apex council meeting had declared no sponsorship right will passed to any other brand till March. But contrary to that team will spot KILLER BRANDED jersey in SriLanka series as MPL has hastily exited the deal: Follow India vs SriLanka LIVE & Check Indian Cricket Team New Jersey with InsideSport.IN
Fantastic five 😎
All set for the T20I series 🇮🇳#TeamIndia | #INDvSL pic.twitter.com/pAWq28wkF7
— Yuzvendra Chahal (@yuzi_chahal) January 2, 2023
Interestingly, BCCI’s official website still shows MPL as the KIT & Jersey Partner. But InsideSport can confirm that the rights have exchanged hands and BCCI top brass has approved the transfer.
Indian Cricket Sponsor: BCCI in troubled waters, after PayTM & Byju’s kit sponsor MPL wants EXIT, assign deal to KKCL, Follow LIVE Updates
BCCI New Jersey Sponsor: In the last six months, BCCI has lost three big companies as its sponsors. PayTM, which owned BCCI;s domestic rights, transferred it to Mastercard. Earlier this month, Byju’s informed BCCI that it would exit before the contract ends. Now, MPL also has exited the sponsorship deal with the BCCI.
The mobile gaming company has handed over the the rights to Kewal Kiran Clothing Limited (KKCL), the parent company of Killer Jeans.
BCCI-MPL Sponsorship: The contract between BCCI and MPL was valid until December 31, 2023. MPL had replaced Nike back in November 2020. But now, with the slowdown of the market, it has exited the deal after GREEN SIGNAL from the board.
“BCCI received an email communication from MPL sports on 2.12.2022 seeking a complete assignment (team + merchandising) at full value to Kewal Kiran Clothing Limited, a fashion wear brand, for the period from 1.12.2023 to 31.12.2023.
“With the upcoming back-to-back home series and the women’s away calendar, it was suggested that the current arrangement should not be hampered as it involves performance gear for the national teams.
“We had asked MPL sports to continue the association at least until 31.3.2023 or look for a partial assignment that would involve only the right chest logo but not the kit manufacturing agreement,” the note read.
Byju’s to exit in March: It is worth noting that Byju’s had surprsingly extended its deal with the BCCI until 2023-end for $55 million. Now the troubled edtech compnay wants to exit by March 2023.
Its original deal term with the BCCI expired in March 2022. As per the new between the BCCI and Byju’s, the edtech major is roughly paying 10% more than what Oppo was paying on a per-match basis.
The Byju Raveendran-led unicorn is looking to aggressively cut costs with demand for edtech services moderating after two consecutive years of hypergrowth.
“BCCI received an email from Byju’s on 4.11.2022 requesting terminating the association post the recently concluded T20 World Cup. As per our discussions with Byju’s, we have asked them to continue the current arrangement and continue the partnership at least until 31.3.2023,” read a BCCI note on the matter.
Trouble in Byju’s WATERS? – With financial crisis, Byju’s has also been hit with accusations by the National Commission for Protection of Child Rights (NCPCR) that the company is allegedly buying children’s and their parents’ phone numbers. The company’s sales rep are allegedly threatening their parents that if they don’t buy their course, they will ruin their future. The ed-tech company has although denied the claims.
Official statement from BYJU’S pic.twitter.com/iOPqW5FoM7
— BYJU’S (@BYJUS) December 21, 2022
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IND vs SL LIVE: Indian team JERSEY rights exchange hands from MPL to clothing brand Killer: Check Indian Cricket … – InsideSport
