Yahoo Life’s editors are committed to independently selecting wonderful products at great prices for you. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.
Everyone’s favourite Belgian chocolate brand has unveiled a new recipe, a new look and has made a commitment to be more sustainable – but what it’s left us wondering is how ‘Guylian’ is actually pronounced.
First it might help to understand a little about the birth of the name itself. It seems the brand really was made with love, as its founders Guy Foubert and Liliane immortalised their passion for each other (and chocolate) by joining their names together to create Guylian.
So, with Guy and lian joined together, perhaps it sounds as it’s written? Not quite.
Speaking to the person next to you, you’ll find most people say it very differently, and the true pronunciation might come as a surprise to many.
According to a spokesperson for Guylian, it is actually pronounced: “Gill – li – an.”
Emphasis on the ‘Gill’, apparently.
But that’s not the only pronunciation the brand has cleared up. With it renowned for its Sea Shells, which are blend of dark, white and milk chocolate filled with its signature praliné filling, it seems many of us have been saying praliné wrong too.
It is pronounced “Pra-li-nay” and not “Pra-line”. Yes, really.
So, while its name hasn’t changed (though to many of us, it might feel like it has), a few other things have shifted for Guylian.
Read more: You’ve been pronouncing ‘Daim’ wrong this whole time
The premium chocolatier has announced a brand-new relaunch including green and copper packaging, which is 100% recyclable; a new and improved recipe to make the chocolates taste even better, and it is now the biggest Belgian chocolate company to be 100% Fairtrade certified, alongside other sustainable changes.
“This year will see many exciting changes in store for Guylian,” says CEO of Guylian, Tom Snick, who is “confident these changes will help us continue as the world’s favourite Belgian chocolate brand”.
It has improved its traditional recipe using ‘only the best hazelnuts, roasted in house in their shells to guarantee the best taste’, resulting in a ‘more intense and less sweet hazelnut flavour’.
Mike Gidney, CEO of the Fairtrade Foundation, says, “It’s great to see the distinctive Fairtrade logo now appear on Guylian packaging in stores nationwide, giving chocolate lovers another reason to enjoy an indulgent, ethically sourced treat that’s been produced with the planet in mind and where cocoa farmers have been treated fairly.
“Cocoa farmers and their families are struggling to make ends meet due to climate change, poor soil quality and long-term low prices. When you choose Fairtrade, you choose education, empowerment, fairer incomes and training to help farmers adapt to climate change.”
Read more: This is how you actually pronounce Eugenie’s name
Read more: Quiz! Do you know the correct pronunciation of these 15 famous brands?
In terms of its recyclable packaging, this has involved the removal of the plastic windows from its gift boxes and the replacement of its brown trays (which hold the chocolates) with clear trays which have had all dyes and carbon removed, making them easier for recycling centres to handle. Guylian is also exploring ways of further reducing its use of paper and plastic.
Since the start of the year, its factory in Belgium is fully climate neutral, while its chocolates are now made entirely with a zero-carbon footprint, the brand claims.
You can expect to see the new version of Guylian on shelves from mid-May onwards. Remember to pronounce it correctly.
Nordstrom's Boxing Day sale has arrived and it includes some of Kate Middleton and Jennifer Aniston's favourite brands.
We've gathered the best of the best Lululemon Boxing Day finds for men and women that are still in stock.
We've gathered the best of the best Lululemon Boxing Day finds for men and women.
As many events are centred around festive treats, the holidays have many people worried about weight gain.
Christmas is over — and Boxing Day deals are in full swing.
The "Baywatch" star and animal rights activist took to Instagram to show off a feathered, all-white halter gown.
Amazon Canada's Boxing Day deals are on now! Save big for a limited time.
Right now, Canadians can save on some of their favourite Roots styles, including leather goods, matching PJ sets and iconic Roots sweatsuits.
You'll want to shop this royal-approved dress on sale before it sells out!
Avoid the stress with these top expert tips.
Between now and Dec. 31, shoppers can save hundreds on small appliances, home gym equipment and more.
From tech to beauty essentials, Amazon Canada's Boxing Day deals continue.
Make the most of Canadian Tire's best Boxing Week deals before they sell out.
If you've been saving up for a new TV, now's the time to bite the bullet while many top-rated models are on sale.
From tech to beauty essentials, don't miss Amazon Canada's Boxing Day deals.
From tech to beauty, we've rounded up the best sales to shop in Canada this Boxing Week.
Score cleaning, laundry and household essentials on sale with these Amazon Canada Boxing Day deals.
For Boxing Day, Amazon Canada shoppers can save 50 per cent on this "soothing" anti-aging serum.
Save $115 on 23andMe's DNA + ancestry kit during Amazon's Boxing Day sale.
For a limited time, shoppers can take home a 32-inch Hisense smart TV for just $158.
