Premium sportswear brand Castore has signed a multi-year partnership with Surrey County Cricket Club.
6 January 2023
Castore is now the official supplier for Surrey County Cricket Club, providing kit for players to train and play in, aswell as replicas for fans.
The kits will be available to purchase online before the start of the season in April 2023, priced from £55 to £65 for jersey tops and £30 to £45 for shorts.
Co-founded by former athletes and Brothers Tom and Phil Beahon in 2015, Castore has become a leader in British sportswear. Phil Beahon is a former Drapers 30 Under 30 2018 alumni.
Drapers Power 100 2022: Tom and Phil Beahon
The bespoke kits have been co-designed by Castore and Surrey CCC for men’s and women’s sides, all club staff and all levels of the county age group system.
Pascal Lafitte, director of partnerships at Castore, said: “We are thrilled to be partnering with Surrey, arguably one of the most successful county teams in the modern era. Not only are they a hugely impressive brand but we share the mindset of relentlessly pursuing ways to optimize performance, encapsulated by Castore’s motto ‘Better Never Stops’.
Castore: how partners help it to take on sportswear’s premier league
Gareth Batty, Head Coach at Surrey CCC, said: “We’ve worked closely with Castore to produce a bespoke range of kit for all teams representing Surrey to wear. Castore are a top sportswear brand and we share their vision for constant improvement on and off the field. The 2023 season will be another big one for the club and we’re pleased to have Castore join us for the campaign.”
The Surrey County Cricket Club joins the extensive list of Castore’s existing 26 partnerships, including the likes of tennis apparel brand AMC, created with Andy Murray, Oracle Red Bull Racing, Newcastle United, Sevilla, and athletes such as cricketer Jos Buttler and swimmer Adam Peaty.
TagsCastore sportswear
or a new account to join the discussion.
Get full access to all the fashion industry news and intelligence you need
Browse the archive of more than 55,000 articles, access bespoke in-depth research, read the daily and weekly newsletters in full, receive the print magazine (optional), and gain priority access to Drapers events
