Warner Bros. Discovery Signs Audience Measurement Pact With Nielsen Rival VideoAmp – Hollywood Reporter
Subscribe for full access to The Hollywood ReporterSubscribe for full access to The Hollywood ReporterThe agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it combines its HBO Max and Discovery+ platforms. By Etan Vlessing Canada Bureau Chief Warner Bros. Discovery has signed an audience measurement agreement with … Read more