Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data – Hollywood Reporter
Subscribe for full access to The Hollywood ReporterSubscribe for full access to The Hollywood ReporterOpenAP is launching the joint industry committee, which has the support of NBCUniversal, Paramount, Warner Bros. Discovery, Fox and TelevisaUnivision. By Alex Weprin Media & Business Writer There’s significant movement in the evolution of premium video advertising’s “currency.” On Monday, OpenAP, … Read more