By Tatiana Bautzer
SAO PAULO, Jan 19 (Reuters) – Private equity firm Warburg Pimcus is investing $40 million for an undisclosed minority stake in retail data company Scanntech to finance its expansion, executives of both companies said.
Founded in Uruguay in 1992, Scanntech has been expanding in Brazil for five years, using purchasing data in supermarkets to develop models that help predict consumer behavior. Scanntech gets data of 30,000 stores in Brazil, and provides services to 400 supermarket chains in the country, co-founder Raul Polakof said in an interview with Reuters.
Using the purchasing data, Scanntech suggests products mix or price changes aimed at increasing sales and reducing excess inventory in stores. Beyond Uruguay and Brazil, the company also operates in Argentina and Peru.
"Scanntech built an unique network of supermarkets where data is gathered, and that was key in our investment decision", said Henrique Muramoto, Warburg Pincus partner in Brazil. Scanntech is the fund's fifth invested tech company in Brazil. Other investors in the company include IFC, Hindiana and Endeavor Catalyst. (Reporting by Tatiana Bautzer in Sao Paulo)
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