SYDNEY, Dec 2 (Reuters) – An Australian law giving the government power to make internet giants Facebook owner Meta Platforms (META.O) and Alphabet Inc's (GOOGL.O) Google negotiate content supply deals with media outlets has largely worked, a government report said.
But the law, which took effect in March 2021 after talks with the big tech firms led to a brief shutdown of Facebook news feeds in the country, may need to be extended to other online platforms, the review said.
Since the News Media Bargaining Code took effect, the tech firms had inked more than 30 deals with media outlets compensating them for content which generated clicks and advertising dollars, said the Treasury department report, published late Thursday.
"At least some of these agreements have enabled news businesses to, in particular, employ additional journalists and make other valuable investments to assist their operations," said the report.
"While views on the success or otherwise of the Code will invariably differ, we consider it is reasonable to conclude that the Code has been a success to date."
The report mostly recommended that the government consider new methods of assessing the administration and effectiveness of the law, and did not suggest changing the law itself.
But it did note the law lacked "a formal mechanism to extend the Code to other platforms", and suggested the government order the competition regulator, which led the design of the law, to "prepare reports on this question".
"The review shows the Code has been successful balancing bargaining power between news media and digital platforms," said Assistant Treasurer Stephen Jones.
"Digital platforms must continue to negotiate in good faith with news businesses to ensure they are fairly remunerated for the news content they create."
Google director of government affairs and public policy in Australia Lucinda Longcroft said the company had "furthered our significant contribution to the Australian news industry" by signing deals representing 200 mastheads across the country and "the majority of these outlets are regional or local".
Meta declined to comment.
Our Standards: The Thomson Reuters Trust Principles.
Apple Inc Chief Executive Tim Cook's pay package for the fiscal 2023 year is expected to be smaller than last year and depend more on how well the iPhone maker's shares perform relative to market peers, regulatory filings showed.
Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers.
Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology.
The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs.
The industry leader for online information for tax, accounting and finance professionals.
Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile.
Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts.
Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks.
All quotes delayed a minimum of 15 minutes. See here for a complete list of exchanges and delays.
© 2022 Reuters. All rights reserved
